ATACAMA GEO
Geolocation app
Scroll down
#App
#SocialMedia
#Connected
#Experience
March 2021 - 3 days
Individual Project
The Challenge
The aim of Atacama Geo project (part of it) was creating a serie of screen in order to encourage users to suscribe to the premium version of the service. Atacama Geo is a Geolocation app. It allows the user to share live location with their beloveds. These screens should shown the advantages of the app, ot encourage the users and briefly but effectively showing Atacama Geo’s advantages
​
The Research
As this project didn't bring much information, I thought on how relevant and insightful the target persona could be.
So I create 'Carmen' based on things like: Who's most likly to use this app, the reasons to use it and the motivation to keep it installed.
Interpreting Data
The solution
So as to outstand the project, I developed a new logo (previous page) and created a social media promotional video, which I based on a new design system, below these lines.
